23 Comments
User's avatar
Shari Simpson's avatar

This was wildly amusing although I do care about your pain. Sorta. 😉

Benjamin Davis's avatar

I appreciate the sorta sympathy

Kait Quinn's avatar

Very excited about the seal! Also love the seal's origin story disguised as a branding lesson 😄🙌🏻

Albe Gilmore's avatar

I’ve been with CS since pretty early on, and did I ever give a thought about your logo? Not once. Im just like “oh they keep doing new things, good for them.”

Pointy hats are a miss, but I’m all for perversion so I guess im very chill with Chubs. Poor Nikita, though.

Benjamin Davis's avatar

haha yeah the struggle is real. We're pro chubs too. We have an illustrator now working on making a new logo with him where he looks like a seal

Mark Danowsky's avatar

tl;dr - the seal is highly fuckable

ok, no, really though this is a good piece about how branding is hard

Becky Tuch's avatar

Excellent. Congrats on the seal. I slapped a totally basic logo on my site years ago and never looked back. (Well, except from time to time to say, wow, is it even a logo? It's so...basic.)

Benjamin Davis's avatar

Hahaha we probably should have done the same but we can’t help ourselves. I don’t know why but I’m sure it’s diagnosable

Jenn Wang's avatar

As a lifelong seal 🦭 fan and someone who’s made it my personal brand (my friends send me every meme and reel of cute seals) … I’m fkin thrilled!!!

Benjamin Davis's avatar

Hell yeah. Seals are the best

Elizabeth (Lisa) Horner Turner's avatar

Omg the first mascot…!!!!

Lisa Rowan's avatar

Cackling. As someone who is trying to name a new project with a partner, this is all too real.

Benjamin Davis's avatar

and it never ends!

Angela Yuriko Smith's avatar

I automatically just thought it's a seal because they chill out on icebergs. Also, this is hilarious. I've spent the last two years doing the same thing, but mine started with a tree and managed not to offend anyone. Trees are good like that.

Reneé Bibby's avatar

Aw, we love Chubs! <-- the seal, the logo -- not the other ... meaning. Seems like y'all ended up writing the story of him after all.

Regina Abola's avatar

What an amusing but also informative read. Thank you! 🦭

Auzin Ahmadi's avatar

I love this so much ahahahaha and I love Chubs!!

Dominic Andres's avatar

Funny article but saying we're still in the era of the kkk is... Somethin' lol

Jae J Casella's avatar

sorta sympathizing with you and laughing my ass off the whole time. (I 💜Chubs btw)

Nemo Omnis's avatar

“Why a seal?”

Because seals are chill, duh.

Fun article and a good view behind how hard it can be to find a brand/identity.

Ravenblu's avatar

Hmm... The White coned design looked more like a combination of

JIB & Patrick Star! Lol!